Learn how to set prices for your recipes with PocketChef
Learn how to set prices for your recipes with PocketChef
One of the biggest difficulties for those who work in food sales is pricing. Your business can go
from bad to worse if you cannot correctly price your products to cover expenses.
With PocketChef the pricing step is simpler and faster. Learn in this
tutorial how to correctly price your products using PocketChef.
Pricing steps
Some steps must be followed to correctly price your recipes:
Register operational costs
Register supplies and appliances
Register recipes
Set a price
Let's follow this step by step tutorial and ensure the correct pricing of your recipes. You will never suffer
losses from incorrect pricing again!
1. Register operational costs
Registering operational costs will allow PocketChef to
calculate how much you spend when using gas and electricity in your production. Believe me, neglecting the
cost of gas and electricity is dangerous and most people do not take this expense into consideration.
Another point that most people don't pay enough attention to is your salary!
"What do you mean by my salary? I work for myself!"
So, even if you work for yourself you spend your time preparing the recipes that will become
food for your customers. Imagine you were working for a company or someone else. You
should receive a salary, correct? So why not pay yourself from your own business profit? You can
set your own salary and PocketChef will consider it
to calculate the costs of its production. So let's go!
In the side menu of PocketChef choose the option
My Profile.
A screen with your personal data will open. Scroll down until you see Production costs.
In this part of the app you can register the costs of gas, electricity and the value of your labor. Let's
learn how to fill in each field.
Gas cost: enter the value of your gas and its type. For example, if you use piped natural gas, choose this
option in Gas type and enter its cost
in Gas cost.
Electricity cost: check your electricity bill for the cost per kWh. That's the value the app needs.
Labor cost: enter how much you want to earn per worked hour. Whenever you change this value the
PocketChef will display an estimate of how much you would earn
with the salary amount if you worked 8 hours a day.
Desired profit: enter the profit margin you would like to have on your products.
PocketChef will use this information to suggest a price in the pricing stage.
Step completed! This configuration only needs to be done once. However, if your gas, electricity or labor costs
change, you can return to this screen and adjust them. PocketChef
will update your costs automatically on all recipes. The app also notifies you on the dashboard if any
of these costs have been out of date for a long time. Let's go to the next step!
2. Register supplies and appliances
Now you will register your supplies (everything you spend on production) and appliances (everything that consumes electricity).
Appliances
If you make heavy use of household appliances (mainly electric ovens) in your kitchen, electricity consumption
will be high. Register your equipment by accessing the option Appliances
in the side menu. If you do not use electrical equipment, you can skip this part.
When registering household appliances, click the New button. On the next screen,
enter the name of the appliance and its power in Watts (you can find the power behind, under the appliance or
in its the manual). Finally click Save and PocketChef
will return to the list.
Done! The equipment is registered. Do this for each appliance you use in your production.
Supplies
Supplies comprise any material you use in your recipe, be it an ingredient, packaging, aesthetic materials or even
an outsourced service that you need to hire. Access the option Supplies
in the side menu to enter the supplies screen and click the New button.
The input screen will ask for the following information:
Name: insert the name of the supply. For example, Wheat flour.
Quantity: here you must inform the quantity of this input in its packaging. For example, if the package
of wheat flour contains 18 oz, enter 18 in this field.
Unit: you must inform the quantity unit. In our example the unit is "oz" for
ounces. Click on the item and you will see the variety of options.
Cost: here you enter the cost of this supply.
Supply type: enter its type (ingredient, packaging, service, etc.).
Finally click on Save and PocketChef
will return to the supplies list.
Done! Supply registered. Do this for every supply you use in your production. Let's go to the next step.
3. Register recipes
Now let's register the recipes. Each recipe will be configured with its preparation data, supplies and appliances.
This way, PocketChef can calculate its cost and suggest a price according to the
desired profit margin. To get started access the option Recipes in the side
menu and click the New button. The recipe screen will ask for the following
information:
Title: the title of your recipe. For example, Simple cake.
Preparation time: here you will enter how long it takes you to make this recipe. This is how
PocketChef calculates your labor cost.
Gas usage time: if you use a stove or oven in this recipe, enter here for how long it is used.
PocketChef needs this information to calculate gas costs.
Cooker/oven type: each stove burner uses gas differently. Enter the size of the burner or oven
that you use.
Yields: if your recipe yields several portions, enter it in this field. This information will be used to calculate the value
per serving.
Unit: this is the unit of serving. It can be portions, slices, units, etc.
Next comes Step 1 of the recipe. Here you will select the supplies you use in it and the quantity. Click on the
+ Supply button to insert supplies into the recipe. For each supply,
select it and enter the quantity used. Further down there will be a button labeled + Appliance.
Use it to add the appliances used informing which appliance is used and for how long it is used. Lastly,
insert Directions. Although not mandatory for pricing
you can use it to save your recipes and consult them later.
If your recipe has several steps, use the + Step button and add
as many steps as you want. At the bottom of the screen there will also be a box for Show this product in your Digital Menu.
This option is used to set up your Digital Menu. We don't need to worry
with this right now, it will be described in another tutorial.
Finally click on Save and PocketChef
will return to the recipes list. Done! Your recipe has been registered. It's time to set its price! If you wish, you can register
more recipes.
4. Set a price
In the recipes list you will see your new recipe with the button
next to it. Click this button to see the recipe options menu and then click Pricing.
The recipe pricing screen will open.
On the pricing screen you will get a summary of recipe's data and costs for each stage. The costs of each supply and each
appliance, the total costs of all stages and the cost per unit of serving are shown.
At the bottom of this screen there is a bar called
Profit margin:. The bar will be adjusted according to the desired profit you
entered in your profile. The PocketChef displays the final price and profit obtained below it. You can
either adjust the bar to change the profit margin or enter a price in the field below and the profit margin will be calculated.
After setting the price, click the Save price button to save it in the recipe.
Price set!
With this pricing report from PocketChef you can find out in detail the costs of
your recipe, how much you are spending on supplies, gas and electricity, which supply is the most expensive in the recipe,
in addition to accurately calculating your profit.
Remember to keep the costs of supplies, gas and electricity updated. You can take PocketChef
with you when you go to the market and update product prices as soon as you pick them up on the shelf. This way you will always know
the cost of your production and will no longer incur losses due to incorrect pricing.
Sign up for free at PocketChef! Use it on your smartphone
and have an administrative assistant for your kitchen always nearby.
Welcome to PocketChef. Before proceeding with your registration, it is important that you carefully read and understand the following terms of use ("Terms") that govern your use of this service. By using our application, you agree to comply with these Terms and all applicable laws and regulations. If you do not agree with these Terms, we ask that you do not proceed with the registration or use our application.
Use of the Service
The objective of our application is to provide an online platform to help food professionals manage their production costs.
By using our service, you agree to provide true, accurate, updated and complete information during the registration process. You are responsible for maintaining the confidentiality of your access credentials and assume full responsibility for all activities that occur under your account.
You acknowledge that the use of our application is subject to the availability of internet services and the device in which the application is being used and we are not responsible for any interruptions, failures or delays that may occur due to technical or other problems.< /li>
Intellectual Property
All content present in our application, including texts, graphics, logos, icons, images, videos, audios, software and any other materials, is protected by copyright, trademarks and other proprietary laws intellectual.
You agree not to copy, modify, distribute, transmit, display, reproduce, publish, license, create derivative works from, transfer or sell any information, software, products or services obtained through our application, without prior written authorization.
Limitation of Liability
Our application is provided "as is" without warranties of any kind, either express or implied.
Under no circumstances will we be liable for any direct, indirect, incidental, special, consequential or punitive damages arising out of the use of or inability to use our application, including lost profits, business interruption, or loss of information, even if we have been advised of the possibility of such damage.
Legal Use of the Service
By using our application, you agree not to carry out activities that violate any law, regulation or third party rights.
It is strictly prohibited to use the application for illegal activities, including, but not limited to:
Infringement of copyrights, trademarks or other intellectual property rights.
Distribution of content that is defamatory, obscene, xenophobic, misogynistic, racist, fraudulent or that violates the privacy of third parties.
Activities that may harm the security or integrity of our application, or any network or system connected to it.
We reserve the right to take appropriate action, including terminating your account and reporting to the appropriate authorities, if we suspect illegal use of the application.
You are solely responsible for ensuring that your use of the application complies with all applicable laws.
General Provisions
We reserve the right to suspend, discontinue or modify the service at any time, for any reason, without notice.
These Terms constitute the entire agreement between you and us relating to the use of our application, superseding any prior or contemporaneous agreements, oral or written, and superseding any additional or conflicting terms that may be present in previous communications between the parties.
These Terms will be governed and construed in accordance with the laws of Brazil. Any dispute arising out of or related to these Terms will be subject to the exclusive jurisdiction of the Brazilian courts.
By proceeding with registration on our application, you indicate that you have read, understood and agree to these Terms of Use. If you have any questions or concerns, please contact us through the support channels provided in our application. Thank you for choosing our service and we hope you have a great experience with PocketChef!
Privacy Policy
The privacy of PocketChef users is of extreme importance to us. This privacy policy describes how we collect, use, store and protect users' personal information. By using our application, you agree to the practices described in this privacy policy.
Information Collected
During the registration process, we may request personal information, such as name, email address and other information relevant to the use of the service. This information is necessary to provide a personalized service and improve the user experience.
In addition to information voluntarily provided, we may automatically collect certain non-personal information, such as IP addresses, browser type, Internet service provider, referring/exit pages, files viewed in the application (e.g. HTML, graphics, etc.) ), operating system, timestamp, and clickstream data to analyze trends, administer the application, track user movement within the application, and gather broad demographic information for aggregate use.
Use of Information
The information collected from users is used exclusively to provide, maintain and improve the functioning of our application, including customizing the user experience, customer service and service-related communications.
We undertake not to disclose, sell or share users' personal information, whether on the free plan or paid plans, with third parties, except where necessary to comply with legal obligations, protect our legal rights or respond to legal proceedings.
Information Security
We implement appropriate security measures to protect user information from unauthorized access, disclosure, alteration or destruction. This includes using data encryption, storing information securely, and restricting access to personal data.
Despite our efforts to protect user information, it is important to emphasize that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of users' personal information.
Changes to Privacy Policy
We reserve the right to update or modify this privacy policy at any time, without prior notice. The changes will take effect immediately upon posting of the updated privacy policy on our application. We recommend that users periodically review this policy to be aware of any changes.
Contact
If you have any questions, concerns or requests regarding our privacy policy or the treatment of your personal information, please contact us through the support channels provided in our application.
We thank you for trusting PocketChef and for your attention to protecting the privacy of your data. We are committed to ensuring the security and confidentiality of your personal information.
Welcome to PocketChef. Before proceeding with your registration, it is important that you carefully read and understand the following terms of use ("Terms") that govern your use of this service. By using our application, you agree to comply with these Terms and all applicable laws and regulations. If you do not agree with these Terms, we ask that you do not proceed with the registration or use our application.
Use of the Service
The objective of our application is to provide an online platform to help food professionals manage their production costs.
By using our service, you agree to provide true, accurate, updated and complete information during the registration process. You are responsible for maintaining the confidentiality of your access credentials and assume full responsibility for all activities that occur under your account.
You acknowledge that the use of our application is subject to the availability of internet services and the device in which the application is being used and we are not responsible for any interruptions, failures or delays that may occur due to technical or other problems.< /li>
Intellectual Property
All content present in our application, including texts, graphics, logos, icons, images, videos, audios, software and any other materials, is protected by copyright, trademarks and other proprietary laws intellectual.
You agree not to copy, modify, distribute, transmit, display, reproduce, publish, license, create derivative works from, transfer or sell any information, software, products or services obtained through our application, without prior written authorization.
Limitation of Liability
Our application is provided "as is" without warranties of any kind, either express or implied.
Under no circumstances will we be liable for any direct, indirect, incidental, special, consequential or punitive damages arising out of the use of or inability to use our application, including lost profits, business interruption, or loss of information, even if we have been advised of the possibility of such damage.
Legal Use of the Service
By using our application, you agree not to carry out activities that violate any law, regulation or third party rights.
It is strictly prohibited to use the application for illegal activities, including, but not limited to:
Infringement of copyrights, trademarks or other intellectual property rights.
Distribution of content that is defamatory, obscene, xenophobic, misogynistic, racist, fraudulent or that violates the privacy of third parties.
Activities that may harm the security or integrity of our application, or any network or system connected to it.
We reserve the right to take appropriate action, including terminating your account and reporting to the appropriate authorities, if we suspect illegal use of the application.
You are solely responsible for ensuring that your use of the application complies with all applicable laws.
General Provisions
We reserve the right to suspend, discontinue or modify the service at any time, for any reason, without notice.
These Terms constitute the entire agreement between you and us relating to the use of our application, superseding any prior or contemporaneous agreements, oral or written, and superseding any additional or conflicting terms that may be present in previous communications between the parties.
These Terms will be governed and construed in accordance with the laws of Brazil. Any dispute arising out of or related to these Terms will be subject to the exclusive jurisdiction of the Brazilian courts.
By proceeding with registration on our application, you indicate that you have read, understood and agree to these Terms of Use. If you have any questions or concerns, please contact us through the support channels provided in our application. Thank you for choosing our service and we hope you have a great experience with PocketChef!
Privacy Policy
The privacy of PocketChef users is of extreme importance to us. This privacy policy describes how we collect, use, store and protect users' personal information. By using our application, you agree to the practices described in this privacy policy.
Information Collected
During the registration process, we may request personal information, such as name, email address and other information relevant to the use of the service. This information is necessary to provide a personalized service and improve the user experience.
In addition to information voluntarily provided, we may automatically collect certain non-personal information, such as IP addresses, browser type, Internet service provider, referring/exit pages, files viewed in the application (e.g. HTML, graphics, etc.) ), operating system, timestamp, and clickstream data to analyze trends, administer the application, track user movement within the application, and gather broad demographic information for aggregate use.
Use of Information
The information collected from users is used exclusively to provide, maintain and improve the functioning of our application, including customizing the user experience, customer service and service-related communications.
We undertake not to disclose, sell or share users' personal information, whether on the free plan or paid plans, with third parties, except where necessary to comply with legal obligations, protect our legal rights or respond to legal proceedings.
Information Security
We implement appropriate security measures to protect user information from unauthorized access, disclosure, alteration or destruction. This includes using data encryption, storing information securely, and restricting access to personal data.
Despite our efforts to protect user information, it is important to emphasize that no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of users' personal information.
Changes to Privacy Policy
We reserve the right to update or modify this privacy policy at any time, without prior notice. The changes will take effect immediately upon posting of the updated privacy policy on our application. We recommend that users periodically review this policy to be aware of any changes.
Contact
If you have any questions, concerns or requests regarding our privacy policy or the treatment of your personal information, please contact us through the support channels provided in our application.
We thank you for trusting PocketChef and for your attention to protecting the privacy of your data. We are committed to ensuring the security and confidentiality of your personal information.
